Secondary Spend:
Play attractions with instant payback

Leisure operators are increasingly recognising the potential of play attractions which produce instant payback and create additional profit for their businesses. Outdoor attractions such as adventure golf courses, mini-kart tracks and ancillary play centres are becoming more and more popular for the secondary spend revenues they create and for the variety of situations they fit.

The Western Log Group (WLG) is only too aware of this increasing awareness and has undertaken a range of projects to meet the needs of the leisure industry.

This unique blend of design and traditional craftmanship has led to WLG earning many diverse contracts at a variety of venues, ranging from leisure operators such as Center Parcs, and Butlins to theme parks, amusement arcades and the family pub sector.

Many leaders in the leisure industry have already recognised the potential of secondary spend, which is now turning into a real growth sector. Pay and play in the industry is becoming increasingly popular with leisure operators in both indoor and outdoor environments.

Attractions produced by WLG with secondary spend include Adventure golf, go karting and panning for gold.


ACQ Treatment is available on all of our products.